Privacy Policy

Last Updated: August 25, 2026

This Privacy Policy explains how Insight Arc (“we,” “us,” or “our”) collects, uses, stores, and protects personal information when you visit Supply Chain Transformation with Enterprise Architecture Insights, download digital content, purchase digital products, contact us, subscribe to communications, or otherwise use this website.

We respect your privacy and are committed to handling personal information responsibly and in accordance with applicable privacy and data protection laws.

1. Information We Collect

Depending on how you use this website, we may collect the following categories of information.

Information You Provide Directly

We may collect information that you voluntarily provide, including:

• First name and, where applicable, last name
• Email address
• Contact information
• Information submitted through contact forms
• Download requests
• Order and purchase information
• Marketing communication preferences
• Information you provide when contacting us for support

When you request a free digital download, we may require your email address and certain limited identifying information in order to provide the requested content and maintain a record of the download.

Information Collected Automatically

When you access this website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Referring website or page
• Pages visited
• Date and time of access
• Download and interaction information
• Cookie and similar technology information

We may use analytics and security technologies to collect and process this information.

2. How We Use Your Information

We may use personal information for the following purposes:

• Providing requested free digital downloads
• Processing orders and purchases
• Delivering digital products
• Sending transaction, order, and download-related communications
• Providing customer support
• Responding to inquiries
• Maintaining records of downloads and transactions
• Operating, maintaining, and improving this website
• Understanding how visitors use our website and content
• Measuring website performance and engagement
• Detecting, preventing, and responding to fraud, abuse, and security threats
• Complying with applicable legal, tax, accounting, and regulatory obligations
• Sending marketing communications where you have provided consent or where otherwise permitted by applicable law

We do not use personal information for purposes that are materially incompatible with the purposes described in this Privacy Policy unless permitted or required by law.

3. Legal Basis for Processing Personal Data

Where the General Data Protection Regulation (“GDPR”) or similar laws apply, we process personal data on one or more of the following legal bases:

Performance of a Contract or Steps Taken at Your Request

We may process personal data where necessary to provide a digital product or service you have requested, including free downloads and purchased digital products.

Consent

We may rely on your consent where required, including for certain marketing communications and non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time.

Legitimate Interests

We may process personal data where necessary for our legitimate interests, such as:

• Operating and improving the website
• Understanding website usage
• Maintaining website and account security
• Preventing fraud and abuse
• Protecting our legal rights

We rely on legitimate interests only where those interests are not overridden by your rights and interests.

Legal Obligations

We may process and retain information where necessary to comply with applicable legal, tax, accounting, regulatory, or other obligations.

4. Free Digital Downloads

We may offer templates, spreadsheets, presentations, PDFs, guides, or other digital materials free of charge.

When you request a free download, we may collect information such as your name and email address in order to:

• Provide access to the requested digital content
• Deliver download-related communications
• Maintain records of downloads
• Prevent abuse or unauthorized access
• Understand which resources are useful to visitors

Providing your email address for a requested download does not automatically mean that you have agreed to receive marketing communications.

Where marketing consent is requested, it will be presented separately.

5. Digital Product Purchases

We use Easy Digital Downloads (“EDD”) to manage digital products, customer information, orders, downloads, and related records.

When you obtain or purchase digital content, information associated with the transaction may be stored in our WordPress/EDD system, including:

• Name
• Email address
• Product obtained or purchased
• Order information
• Transaction status
• Download history
• Other information necessary to administer the transaction

We use this information to provide the requested products and services, maintain transaction records, provide support, and comply with applicable obligations.

6. Payment Processing

Payments for paid digital products may be processed by Stripe or other payment processors identified at checkout.

Payment card information is processed by the applicable payment processor in accordance with its own privacy and security practices.

We generally do not directly store complete payment card numbers on our website.

Payment processors may collect and process information necessary to complete transactions, prevent fraud, comply with financial regulations, and provide payment services.

7. Marketing Communications

If you separately choose to receive marketing communications, we may send you information about:

• New digital templates
• New articles and educational content
• New products and services
• Updates to existing resources
• Relevant Enterprise Architecture, technology, business transformation, or related content

Where consent is required, marketing consent is optional and is not a condition of receiving a free digital download unless explicitly stated and permitted by applicable law.

You may unsubscribe from marketing communications at any time by using the unsubscribe mechanism included in our marketing emails or by contacting us.

Withdrawal of marketing consent will not affect your ability to access digital products that you previously obtained or purchased.

Transactional or service-related communications necessary to provide a requested download, purchase, security notification, or customer service may still be sent where permitted by law.

8. Cookies and Similar Technologies

This website may use cookies and similar technologies for purposes including:

• Essential website functionality
• Security
• Shopping cart and checkout functionality
• Remembering user preferences
• Website analytics
• Performance measurement
• Advertising, where applicable

Essential Cookies

Certain cookies may be necessary for the website, WordPress, Easy Digital Downloads, checkout processes, security features, or other essential functions to operate correctly.

Analytics Cookies

We may use analytics services such as Google Analytics to understand how visitors interact with this website.

Analytics technologies may collect information such as pages visited, approximate location, device information, browser information, referral sources, and interaction data.

Where required by applicable law, non-essential analytics cookies will be used only after obtaining the appropriate consent.

Advertising Cookies

Where advertising services are used, third-party vendors, including Google, may use cookies or similar technologies to provide, measure, or personalize advertising.

Where required by applicable law, advertising cookies will be used only after obtaining the appropriate consent.

You may be able to control cookies through our cookie consent tool, where available, or through your browser settings.

Disabling certain cookies may affect the functionality of this website.

9. Google Analytics and Other Analytics Services

We may use Google Analytics or similar analytics services to understand website traffic, usage patterns, and content performance.

These services may process information about your use of the website, including device information, browser information, IP-related information, page interactions, and other usage data.

We use analytics information to improve our content, website experience, and services.

Where required by applicable privacy laws, analytics technologies will be activated only after the necessary consent has been obtained.

10. Third-Party Service Providers

We may use third-party service providers to operate and support this website and our services.

These may include:

• WordPress and related website technologies
• Website hosting providers
• Easy Digital Downloads
• Stripe
• Google Analytics
• Google advertising services, where applicable
• Email delivery or email marketing providers
• Security and anti-fraud providers
• Backup and website maintenance providers

These providers may process personal information only to the extent necessary to provide their respective services, subject to their own terms, privacy policies, and applicable contractual arrangements.

We do not sell personal information in exchange for money.

If our practices concerning the sale or sharing of personal information change, we will update this Privacy Policy and provide any rights or mechanisms required by applicable law.

11. International Data Transfers

We operate from Japan and may use service providers located in Japan, the United States, the European Economic Area, or other countries.

As a result, personal information may be processed or stored outside the country in which you reside.

Where applicable law requires safeguards for international transfers of personal data, we will rely on appropriate transfer mechanisms, which may include adequacy decisions, contractual safeguards, or other legally recognized mechanisms.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• Providing digital downloads and products
• Maintaining customer and transaction records
• Providing customer support
• Maintaining security and preventing fraud
• Resolving disputes
• Enforcing agreements
• Complying with applicable legal, tax, accounting, and regulatory obligations

Retention periods may vary depending on the type of information and the purpose for which it is processed.

Where information is no longer reasonably necessary and there is no legal requirement to retain it, we may delete or anonymize it.

13. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

These measures may include:

• HTTPS encryption
• Access controls
• Strong authentication practices
• Website and plugin security updates
• Security monitoring
• Protection against unauthorized login attempts
• Secure payment processing through third-party payment providers
• Appropriate backup procedures

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

14. Your Privacy Rights

Depending on where you live and the laws that apply, you may have certain rights concerning your personal information.

These rights may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Request restriction of certain processing
• Object to certain processing
• Request portability of certain personal information
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Lodge a complaint with an applicable data protection authority

These rights are subject to applicable legal requirements and exceptions.

To exercise a privacy right, please contact us using the information provided in the Contact Us section below.

We may need to verify your identity before fulfilling certain requests.

15. European Economic Area, United Kingdom, and Switzerland

If you are located in the European Economic Area, United Kingdom, or Switzerland, applicable data protection laws may provide additional rights concerning your personal data.

Where the GDPR or equivalent legislation applies, we process personal data according to applicable principles of lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, security, and accountability.

Where processing is based on consent, you have the right to withdraw that consent.

You may also have the right to lodge a complaint with the competent data protection authority in your country or region.

16. California and Other U.S. Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on the law and whether it applies to us, these rights may include the ability to:

• Know or access certain personal information
• Request deletion
• Request correction
• Obtain information about categories of personal information collected or disclosed
• Opt out of certain sales, sharing, targeted advertising, or profiling activities where applicable
• Exercise privacy rights without unlawful discrimination

We do not currently sell personal information in exchange for money.

If you are entitled to exercise applicable U.S. state privacy rights, you may contact us using the information in the Contact Us section below.

17. Email Communications and U.S. Users

Commercial marketing emails sent to users in the United States will include an appropriate method for opting out of future marketing communications.

We will process valid unsubscribe requests in accordance with applicable law.

Marketing emails may also include information identifying the sender and other information required by applicable email marketing laws.

Transactional communications concerning downloads, orders, payments, security, or customer support may be treated differently from marketing communications under applicable law.

18. Children’s Privacy

This website and our digital products are not directed to children.

We do not knowingly collect personal information from children in circumstances where parental consent or other authorization is required by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the situation and take appropriate action.

19. Third-Party Links

This website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technologies, business practices, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Where required by applicable law, we will provide additional notice or obtain consent before material changes take effect.

21. Contact Us

If you have questions about this Privacy Policy, our handling of personal information, or would like to exercise an applicable privacy right, please contact:

Insight Arc
Privacy Contact: Site Administrator
Email: insightarc@eaviaer.com
Country: Japan

We will review privacy-related requests and respond in accordance with applicable law.