Business Processes

Building Profitability from the Design Stage with SAP Product Lifecycle Costing


SAP Product Lifecycle Costing: Powering the Next Generation of Cost Management

In an era defined by electrification, raw material volatility, and geopolitical uncertainty, cost planning has once again become a core management priority.

In this series, we explore how companies can elevate cost planning by leveraging SAP—aligned with the product lifecycle.

As the first installment, this article focuses on:

  • The Idea / Concept Phase
  • The Design / Development Phase

and explains how SAP enables advanced, data-driven cost management at each stage.


Why Cost Planning with SAP Matters More Than Ever

Cost planning is not merely about cost control.

Its true essence lies in:

Designing a profit-generating cost structure in the upstream phase,
analyzing actual performance after mass production,
and continuously feeding insights back into development.

This closed-loop cost management model is the foundation of modern cost planning.

However, in many organizations, information remains fragmented:

  • Design: BOM managed in Excel
  • Procurement: Quotations handled separately
  • Manufacturing: Process-based systems
  • Finance: Standalone accounting systems

As a result, end-to-end visibility is limited.

SAP’s greatest strength is its ability to integrate these functions into a unified data model.

By connecting design, procurement, manufacturing, finance, and sales, SAP enables a seamless cycle:

Simulation → Agreement → Execution → Performance Analysis → Feedback

This transforms cost management from fragmented control into a strategic management discipline.


Product Lifecycle and Cost Planning Framework

This series follows the product lifecycle of Tier-1 automotive suppliers:

  1. Idea / Concept
  2. Design / Development
  3. Industrialization / Pre-Production
  4. Production
  5. Service / End-of-Life

This article covers Phases 1 and 2.

The greatest cost reduction opportunities lie in the early concept and design phases.

1. Idea / Concept Phase

Overview

In this phase, companies develop new product concepts based on OEM requirements and market trends, and define:

  • Target profit margins
  • Target costs

At this stage, neither design nor BOM is finalized.

Therefore, cost estimation is based on:

  • Similar products and historical data
  • Functional and performance requirements
  • Modular structure assumptions
  • Weight and material models
  • Market price reverse calculations

Objectives

  • Establish: Target Price − Target Profit = Allowable Cost
  • Evaluate profitability by vehicle and program
  • Visualize new cost structures related to EVs, batteries, and semiconductors

How SAP Supports This Phase

1. SAP Product Lifecycle Costing (PLC)

With PLC, companies can build rough cost models at the concept level and conduct early-stage simulations, including:

  • Concept A/B comparisons
  • Material substitution scenarios
  • Make-or-buy analysis
  • Future volume simulations

These analyses can be performed quickly and systematically.

2. Profitability Simulation (CO-PA / SAC)

Using SAP Analytics Cloud and Margin Analysis, companies can visualize:

  • Program-level profitability
  • Profit forecasts by vehicle, region, and customer
  • What-if scenarios for exchange rates and material prices

Value for Tier-1 Suppliers and OEMs

For Tier-1 Suppliers
  • Improved RFQ accuracy
  • Shorter quotation lead times
  • More reliable bid decisions
For OEMs
  • Higher accuracy of cost targets
  • Early detection of unprofitable programs
  • Profit management from the early development stage

2. Design / Development Phase

Overview

In this phase, RFQs, drawings, and specifications are finalized, and close collaboration begins among:

  • Engineering
  • Procurement
  • Manufacturing Engineering

Most of the product’s cost structure is determined here.

Decisions made in this phase largely define long-term profitability.


Objectives

  • Build-up costing based on BOM × Process × Procurement Price
  • Immediate assessment of design change impacts
  • Identification of VE/VA opportunities

How SAP Supports This Phase

1. Detailed Cost Modeling (PLC)

SAP enables scenario comparisons by:

  • Design alternatives
  • Materials
  • Production locations
  • Suppliers

at the RFQ and program levels.

2. Design Change and Cost History Management

Through CAD/PLM integration, SAP tracks:

  • Which ECN caused changes
  • How much cost was affected

This ensures transparency and smooth cross-functional coordination.

3. Real-Time Procurement Price Integration

Supplier quotations and contract prices are registered in PLC, enabling real-time analysis of cost drivers.

4. Standard Cost Planning (Product Cost Planning)

With integrated Engineering BOM and Manufacturing BOM, SAP supports:

  • Multi-level BOM costing
  • Make-or-buy consolidation
  • Precise standard cost calculation

Target vs. Actual Cost Analysis

SAP enables comprehensive analysis, including:

  • Visualization of target vs. actual gaps
  • VE cost-reduction tracking
  • Design change impact tracing
  • Version-based comparisons

These insights directly support executive decision-making.


Value for Tier-1 Suppliers and OEMs

For Tier-1 Suppliers

The greatest benefit is:

Preventing unprofitable projects at the design stage.

By visualizing material costs, processing costs, depreciation, outsourcing, and losses, suppliers can:

  • Assess profitability before order acceptance
  • Design profit-oriented manufacturing processes
  • Strengthen negotiation power with OEMs

This enables a shift away from “loss after order” business models.

For OEMs

OEMs benefit from:

  • Higher accuracy in profit forecasting
  • Prevention of unprofitable programs
  • Optimized end-to-end product design

Conclusion: Profit-Driven Cost Planning with SAP

This article outlined the overall framework of SAP-based cost planning and its application in:

  • The Idea / Concept Phase
  • The Design / Development Phase

SAP’s greatest strength lies in enabling:

Closed-loop cost management
from concept through mass production and beyond.

As a result:

  • Tier-1 suppliers can embed profitability from the design stage
  • OEMs can manage program profitability with high precision

This leads to sustainable competitive advantage in the automotive industry.


Coming Next

In the next installment, we will explore:

SAP applications in the Industrialization and Pre-Production phases and beyond.

SAP Product Lifecycle Costing for Profit-Driven Manufacturing

We will continue to clarify the full picture of next-generation cost planning powered by SAP.


Reference Links


Disclaimer

Parts of this article were developed with reference to generative AI suggestions and were reviewed, refined, and supplemented based on the author’s professional expertise and judgment.


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