Business Processes

Why PLM Matters from a Business Perspective


How PLM Drives Better ROIC and Smarter Value Creation

Welcome back to the second part of this series on Product Lifecycle Management (PLM).
This time, let’s dig into how PLM contributes to ROIC (Return on Invested Capital) — not just as a system, but as a strategic management approach that shapes how your business creates value. Understanding Why PLM is essential in this context.

PLM Contribution to ROIC

To better understand ROIC, please refer to the overview below.
ROIC-Driven Management to Enhance Business Value


1. PLM Is Core to Business Strategy

When you connect PLM-related KPIs to the ROIC tree, one realization stands out:
PLM isn’t just about managing product data — it’s a strategic engine for business performance.

In its broader meaning, PLM is about managing the entire product lifecycle — from concept and design to manufacturing, sales, and disposal — as one integrated value creation process.
By doing so, PLM helps improve the key drivers of ROIC:

  • Increasing revenue and profit margins
  • Boosting capital efficiency and asset turnover

For industries like automotive, where compliance and quality standards grow stricter every year, PLM has become a critical enabler of competitiveness and innovation.


2. The Real Leverage Comes Early

If you want to boost ROIC, focus on the early stages — product development and pre-production.
That’s where PLM has the biggest impact.
By tracking the right KPIs in these phases and turning insights into action, companies can shorten development lead time and get products to market faster, at the right cost and quality.

The earlier PLM is applied, the bigger the business payoff.


3. PLM Is a Company-Wide Effort

PLM only works when everyone’s involved.
Ownership doesn’t sit with one team or department — it’s an enterprise-wide challenge that connects engineering, production, procurement, quality, and even finance.

In the past, teams often worked in silos, optimizing their own processes. But markets move fast now, and companies must respond to customer needs in real time.
That means market changes, design changes, and production changes all need to flow smoothly across the organization.

PLM enables exactly that — breaking down organizational walls and building one connected value chain.


Setting the Right KPI Ownership

Here’s a key success factor that often gets overlooked: defining KPI ownership.
A KPI owner isn’t just someone who measures results — they’re responsible for driving improvement.

Here are a few simple but powerful guidelines:

  • Give ownership to decision-makers. Choose people who can take action, not just collect data.
  • One KPI, one owner. When accountability is shared, progress slows down.
  • Define ownership by process, not department. Many KPIs in PLM (like development lead time or ramp-up delays) are cross-functional — assign a business leader or project manager as the main owner, with engineering, manufacturing, and procurement as supporting owners.
  • Create a clear ownership hierarchy. For example:
    • R&D efficiency → under the CTO
    • New product sales and target cost achievement → under the Business Unit Head
    • Inventory, shortages, or audit issues → under Plant Manager, SCM, or Quality Head

When responsibility is structured this way — aligned with the ROIC framework — PLM becomes far more effective and actionable across the enterprise.


In a Nutshell

  • PLM isn’t just data management — it’s a strategic approach to value creation.
  • The biggest impact on ROIC happens in the development-to-launch phase.
  • Success requires whole-company involvement and clear KPI ownership to align goals and actions.

Next Article Preview

Next time, we’ll look at how SAP adds value to PLM from a business perspective — stay tuned!

References:
You may also find the following articles helpful:

Overview of PLM
What Is PLM? Understanding Product Lifecycle Management

How PLM Contributes to Business Performance
Why PLM Enhances ROIC for Better Business Outcomes


Reference Links


Disclaimer

Parts of this article were developed with reference to generative AI suggestions and were reviewed, refined, and supplemented based on the author’s professional expertise and judgment.


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